Social Networking for the IT Set: Will Marketers Bite?

Since the early days of Usenet, IT professionals have swapped smarts, reviewed equipment, tracked down resources and landed gigs via the Internet. They've participated, essentially, in a bare bones version of the social networking phenomenon that's been popularized across the Web. Now IT news and community sites are placing more and more emphasis on social networking and user-generated content. However, despite the communal history of the IT fellowship, not everyone agrees that there's a place for a MySpace in the technology business world, or that advertisers need to be there.

Source: Click Z

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