IDG Bows Playlist in September

Rick LePage, president of the Mac publishing unit at International Data Group Publications (IDG), isn't sure what he has with Playlist, the company's soon-to-launch digital music magazine. Originally, speculation was that IDG was launching a magazine dedicated to covering the iPod, Apple's ubiquitous digital music player. But now, as the publication date for the planned stand-alone first issue looms, he isn't sure if it's too limiting. "No one is doing landmark research on this," LePage said. "One of the things we wonder is, is [the iPod phenomenon] just [on] the coasts? We have to see what the market is like." Playlist will debut in September.

Source: MediaDailyNews

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
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