IDG’s Carrigan Says Online Shift is Transformation, Not Transition Counsels publishers to take risks now before online market comes back to earth.

The emergence of online content channels is so radically different from current print strategies that it should be approached as transformation, rather than a transition, IDG Communications president Bob Carrigan told the audience of MPA’s Breakfast with a Leader session—“Reaching the Revenue Tipping Point”--earlier this week. Interestingly, a similarly themed and titled Folio: story featured Carrigan back in July.

Source: Folio

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882