Building the big idea

Online and events may grab the headlines (and are certainly focal points for IDG) but one of the company’s most significant areas of investment will be databases, according to president Bob Carrigan. “In b-to-b, historically publishers haven’t exploited databases to the extent they can, in terms of creating lead-generation businesses,” he says.

Source: Folio:

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882