Internet finally fulfilling its promise: Long-awaited profits arrive for business media companies as advertisers make commitments online
"Over the past year or so, most of our b-to-b properties have gone from investment to profitability" on the Internet, said Colin Crawford, VP-new business development and operations for technology media giant International Data Group. Computerworld.com, InfoWorld.com, Network World.com and CXO Media as a group all fall into the profitable column, he added. Further, Crawford expects IDG will be getting more of its revenue from online products than from print products by 2007, only two years from now, "if our current trajectories hold."
Source: BtoB Media Business
For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882