Broadcast news

"Broadcasting" video over the Internet is not a new idea, but it is beginning to make inroads this year as three forces come together: Broadband penetration among consumers will top 50% this year, tipping online video over the line into a mass medium. Advertisers are moving more of their marketing dollars online. To become broadband broadcasters, b-to-b media companies must build a library of video content and an audience that will watch it regularly. At the same time, they must be able to produce quality video-defined as programming people want rather than TV-quality production values-without spending too much money.

"There isn't a ton of broadband video content, yet, so we think there's a big opportunity," said Bob Carrigan, president of IDG Communications. "More advertisers are taking money from print and broadcast TV so that they can advertise online. Video is an emerging area, no question, but the key is not to get too far ahead of the marketplace-while also making sure you're not behind it."

Source: Media Business

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882