IDG Launches Games.net

IDG Entertainment, which publishes GamePro magazine, has launched a gamer-targeted Web site, Games.net. The new site leverages IDG's gaming expertise, focusing on gaming news, product reviews, downloads and cheats using a combination of original content and content aggregated from IDG's various online properties. Upon launch, Games.net joins a crowded online universe of gamer-oriented fare. Besides the numerous blogs and niche gamer sites, properties ranging from GameSpot.com to IGN.com to IDG's own GamePro.com each cover similar territory. Just this week, Future Network USA launched two gaming-related online properties. To break through the clutter, Games.net is attempting to sell users on its ability to provide one-stop shopping for game information. "Gamers don’t want to spend their time hunting on the Internet for multiple reviews, cheats, and gaming blogs," said Craig Eastman, IDG's director of online product development. "Modern gamers demand more from their online gaming-information sources. They want a one-stop shop that serves all of their gaming-information needs, and they want to be entertained. "To further differentiate itself, Games.net will emphasize user generated commentary, says Eastman. "Gamers also want a place where they can weigh in with their opinion and have a discussion with editors, critics, and other users," he said. "Games.net uses revolutionary design to create interaction, fulfilling these needs."

Source: Mediaweek

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882