Reed Partners IDG to; crack China market

Anglo-Dutch publishing giant Reed Elsevier Group is teaming up with rival International Data Group (IDG) to crack the mainland publishing market after failing to make substantive inroads on it own. "By partnering with IDG, we can make our move faster than on our own," said James Casella, chief executive of Reed Business Information, a subsidiary of the Anglo-Dutch firm. "They have much better understanding on what is going on in China." A 50:50 joint venture between the two firms will import 16 Reed titles into China, covering topics ranging from construction to consumer electronics, over the coming year. "China will be the world's second-largest economy, overtaking Japan in the next four to five years," said Mr Casella.

Source: South China Morning Post

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882