Trade Publishers Warned Of Google's Impact On Magazines. Search Engine Ability to Mimic B-to-B Content and Ad Model Cited

The latest players to see a fearsome competitor lurking behind Google's meteoric rise are publishers of tightly targeted magazines. Earlier this month at the annual conference of business-to-business group American Business Media, Pat Kenealy, CEO of tech publisher IDG, warned attendees about a foe he believed was underestimated. Google, he noted, could notch $2 billion in advertising this year -- some analysts found this low -- and said that tech-related advertising made up around 10% of that total.

Source: AdAge.com

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Howard Sholkin
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