Behavioral data's new role

Audience developers have been encouraged for a few years now to consolidate databases so publishers can use that information to grow their business. Now circulators are being encouraged to find a way to take that massive file and add the behavioral tendencies of subscribers to the mix.

Source: Media Business Read More

For more information, please contact:
Susanna Hinds
susanna_hinds@idg.com
617-239-7817

Howard Sholkin
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508-988-7696