No Search Engine Required

With all the discussion — and anxiety among media companies — about “world domination” by the major search companies, you might think that nearly all activity on the Web begins with search. While the amount of traffic from search engines is clearly on the rise, many of the sites at my company, idg, are starting to see a trend that a lot of publishers whom I speak with are also seeing: Traffic from organic search is leveling off as a percentage of total traffic, while traffic from direct-navigation visits is increasing.

Source: OMMA

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
508-988-7696