Leads: The Next Generation As b-to-b advertisers look for fewer, better-quality leads, publishers step up with results-oriented, integrated lead-gen programs

Anxious to connect the dots between their marketing efforts and sales—and thereby quantify their role in revenue growth and business success—b-to-b marketers increasingly are focusing on lead generation and lead quality. And they are turning to their media partners for help.

Source: Media Business

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
508-988-7696