Tech Budgets Continue to Rise-Slowly. IDC's CMO Advisory Research Sees 3% Rise in First-Half Spending; Second-Half Spending to Accelerate

Continuing a cautious recovery, tech marketers will increase their marketing budgets by an estimated 3% in the first half of this year, according to a report released last week by IDC.Last year, tech marketers increased marketing spending by an estimated 2.1% in the first half and by 5.8% for the full year, IDC reported.

Source: BtoB

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