IDG Launches Vertical Text Ad Marketplace

Enterprise technology publisher International Data Group (IDG) has launched TechWords, a pay-per-click ad auction platform, across its network of U.S. Web sites using private-label technology from Quigo's AdSonar platform. "We want to have a range of marketing opportunities on our sites that will appeal to larger advertisers with brand-building and lead-generation campaigns, and smaller advertisers who want to spend more modestly," Colin Crawford, IDG's SVP online, told ClickZ News. http://www.clickz.com/news/article.php/3603021

Source: ClickZ

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882