B2B List Rentals: DG Gives DR Marketers Extra Jump Via New Back-of-the-Book Print Ad Section

Greater response rates and higher return on investment (ROI) are the gold standard in any B2B marketing effort. With that in mind, International Data Group's IDG List Rentals unit is introducing a new program that allows users of certain lists to trumpet their offers in a new classified ad section in those publications. A brainchild of IDG List Rentals president Deb Goldstein, the "As Seen in Your Mailbox" program debuts in July issues of Computerworld, Network World, and InfoWorld. For an extra $600 beyond list rental costs, marketers using either e-mail or direct mail get an alphabetical listing in the new section, complete with 50 words of promotional text and phone/Web contact data.

Source: Min's b-to-b

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7782