Engagement Dis-content: The Perils Of Putting Format First

In the world of lead generation engagement marketing, much of the focus is placed on the format in which media is delivered — with little thought given to the specific content the buyer needs. History shows that most content assets are developed based on the vendor’s previous strategy rather than the buyer’s content consumption. Read more (Registration required)

Source: Media Post

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
508-988-7696