How-to Seasoned pros detail best practices for going global

What can other b-to-b media companies learn from International Data Group, a successful pioneer in global publishing? Reed Business Information and Hearst Corp. think there’s enough to learn that both companies have partnered with IDG to launch ventures in China. A key element of IDG’s success is long-term commitment. It published its first magazine overseas in 1972, a version of Computerworld in Japan. In 1980, IDG entered China, and it is one of the few West-ern publishers to have published in the People’s Republic of China without interruption since that time. IDG also has made a commitment to publishing local-language magazines supervised by local editors. But this doesn’t mean a paucity of news from the U.S. “If the major companies based in the U.S. announce new products, mergers, alliances, applications or technologies, readers around the world want to know,” said David Hill, president-CEO of IDG International. “But they also want to know when the technology will reach their country, what it will cost, who will sell it to them and how they can apply it to their circumstances. That is the job of local reporters.… We should have emphasized local editorial content even more than we did.”

Source: BtoB Media Business

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882