IDG Recasts Corporate Sales as ‘Strategic Marketing Services’

Framingham, Massachusetts-based publisher IDG has renamed its corporate sales and marketing operation in the U.S. to Strategic Marketing Services. The Strategic Marketing Services name “more closely reflects marketers’ increasing reliance on IDG for a range of services—like consulting, integrated programs such as custom media, and most recently social media capabilities—beyond traditional media buys," an IDG spokesperson told FOLIO:.

Source: Folio Read More

For more information, please contact:
Susanna Hinds
susanna_hinds@idg.com
617-239-7817

Howard Sholkin
howard_sholkin@idg.com
508-988-7696