PC-WELT communicates knowledge by explaining technology, the best applications of IT and the decision making process for purchasing and covers a full range of digital technology and computer topics, the Internet, and exclusive expert tips.
Language:
German
Frequency:
Monthly
Circulation:
320,000
Audience:
PC-WELT readers are valued as advisers and trendsetters when it comes to high-tech purchasing decisions and are often decision makers or IT experts in companies (primarily SMBs). They are mostly well-educated males with strong career focus who are high-earning individuals. They are flexible in their lifestyles and consumer attitudes and are often "modern performers" who are fascinated by modern digital technology. (Source: Sinus-Milieus/TdWI 2011)
Audience Highlights *PC-WELT readers represent top-level target groups: *Proportion of males: 88% *Average age: 39 *20-49 years old: 65% *Average net household income: €2,826 *Education - Abitur (A-level equivalent) or higher: 32% *Employed: 79% *Advanced computer users and computer professionals: 86% *Cutting-edge technology users: 37%