GoodGearGuide

Language:

English

Monthly Unique Visitors:

200,000

Monthly Page Views:

775,000

Audience: The GoodGearGuide site visitor is a discerning buyer. He or she is looking to experience the best products and learn about leading brands. The GoodGearGuide forms an integral part of the buyer's pre-purchase research. This site provides trusted information about the nuances of a wide range of product categories and reviews and guidance on individual products from leading manufacturers. The audience uses the site to narrow down and even finalize their purchase decisions. During this part of the product research process, the audience is receptive to targeted advertising about brands and products.

Audience Highlights
*50:50 male to female split
*From 20 to 59 years old
*Innovators, early adopters and early majority buyers dominate.
*Active buyers in the market

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