Australian Reseller News (Channel World)

ARN is the premier provider of information to the Australian IT channel. The twice-monthly publication produces timely and accurate analysis about IT business issues, market opportunities in the channel, and products, services and new technologies.


Australian Reseller News (Channel World)
Language:

English


Frequency:

Twice per Month


Circulation:

10,301

Audience: ARN reaches senior-level professionals in the channel community across Australia. ARN’s circulation strategy guarantees that the most senior person (managing director, CEO, chairman and director) in EVERY reseller and channel organization is receiving a copy of ARN. It also ensures that those additional sales and technical managers who influence the IT product buying process are also receiving ARN. This guarantees that all sales influencers within the channel are reading ARN.

Audience Highlights
*ARN audience breakdown
*Dealer: 15%
*Service provider: 15%
*Distributor: 11%
*Corporate dealer: 10%
*Value-added reseller: 10%
*Systems integrator: 9%
*Consultant & services: 8%
*Independent retailer: 8%
*Mass merchant: 6%
*Vendor - Software/Hardware: 6%
*Software Developer: 2%
*ARN audience job function breakdown
*Senior Management: 58%
*Sales Management: 26%
*Technical Management: 10%
*Marketing Management: 6%

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